Over and over in my breakout sessions I heard the presenters talk about the experience, the best experiences are "sticky" and they keep the clients engaged and keep them coming back. Josh talked about his loyalty to a particular bank, not because he liked his bank at all, but they had a great experience with their mobile and online tools. Another presenter talked about her loyalty to a particular airline because their mobile app was powerful and had everything she needed in an simple and easy to use interface - even though she actually hated that airline in all other aspects. With Josh's leadership, I feel the next 12-18 months will bring many new things in terms of technology for agents, all to better the client's experience.
Well those websites are almost here, they will begin to launch in mid-March and will be fully launched by the end of May. Once the new websites launch we will be offering training classes and workshops to help you get your new site up and running so watch for updates soon!
The way Josh Team explains it, KW will be using the tools Placester already has as the "core plumbing" and building something bigger and better than both Placester and eEdge combined. Team says “Right now, portal sites and most data aggregators don’t know about transactions until, at the very best, 30 days after the transaction occurred, and they have very little coverage,” noted Team “One of the opportunities we have, by having so many agents doing so much volume and growing — we have data before the house has even closed. By connecting that data and leveraging that power, we can provide very meaningful data sets well before anyone else is aware of those trends and turn them into insights that will help our agents give more insights to buyers and sellers in real time.” Josh has also committed to making the tools universal, that is “The single agent in Idaho needs a different tool kit than the mega agent team in Manhattan,” he noted. “They need a different set of tools, they need to talk to their consumers differently, and one of the things we’re excited about this new platform is agents will get to ‘a la carte’ their own solution and it won’t be. You can pick your solution using a central infrastructure and it will all be connected on the same data model.”
The less frequently used buttons will be moving to the additional screen which will also create a better user experience. The photos have also been improved upon, with larger photos when browsing and a more modern look. You can also encourage your clients to access the HomeKeepr section of the app and create a profile. This will allow you to share your vendors with your clients and even send push notifications if you choose.
This may not be the most ideal for you, but I can tell you that it is better than what every non-KW agent has on Zillow & Trulia - which is the profile photos & information of the four Premier Agents who have purchased the zip code. Often you are hard pressed to even find yourself on your own listings...unless you are with KW that is!
Don't want to be on camera? Don't worry, there are plenty of videos where all you need to do is read the script - you aren't even on camera! There are over 200 videos currently available and the number keeps growing. And, because you know me you can get a $50 discount on your annual membership. Just head over to www.kwvideo.com, check out the free videos, and then sign up using coupon code KWVJUNE1 and put my name in the Referrer box.
This was a phenomenal KW Family Reunion and I feel KW is already ahead of the industry in most of their technology. As for the things in the pipeline, I am incredibly excited for the changes and growth in tech tools available to you. This company will have impressive amount of powerful tools in your toolbox in the coming months.
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Marty RichterArchives
January 2017
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